I’m a writer and content strategist who helps brands tell their story and find their people.
Tired of generic, robotic marketing?
Me too.
Great marketing starts with human-centered storytelling. As a freelance writer, strategist, and your brand’s biggest fan, I work alongside your business to craft content that feels natural, purposeful, and built specifically for your audience—no fluff, no filler. Just thoughtful, strategic messaging that builds connection.
With over a decade of experience in content marketing, I’ve worked across industries like fintech, healthcare, legal, publishing, and email marketing. I specialize in B2B SaaS, but I love digging into new topics and helping brands find the clearest, most organic way to tell their story.
I write with warmth and clarity, turning complex or technical topics into content that feels approachable and easy to understand.
Brands I’ve worked with:
Kind Words
“Kaitlin is the kind of person you dream of having on your team. She is infallible in delivering stellar content, working rapidly (but thoughtfully—without ever sacrificing quality), collaborating effectively, and thinking strategically.”
-Chelsea Castle, Head of Brand at Close
“Kaitlin is an incredible storyteller, both on the page and in person. She works harder than almost anyone I know, writing clever copy and thoughtful blog content (usually with amazing pop-culture Easter eggs).”
-Kait Westbrook, Copy Lead at BlueHost
“Kaitlin is the person you've always wanted on your team! She's empathetic, dependable, and creative. Whether it was brainstorming presentations for an event or interviewing customers for case studies, Kaitlin always brought fresh ideas, stayed strategic, and nurtured relationships along the way. She is passionate about what she does and always finds a way to make even a not-so-exciting topic easy (and even enjoyable) to read!”
-Maranda Borchert, Head of Customer Advocacy at Zapier
Let’s work together.
(Yeah, yeah, yeah!)
Schedule a free 30-minute consultation to talk through your content needs.
